The Difference Between Headshots and Branding Photos
There’s no denying it–as a business owner, professional, or freelancer, your image is everything! After all, how you present yourself is the first thing people notice about your brand. And if you only have one chance to make a first impression, you need to put your best face forward, am I right?
If you’ve landed here on my little corner of the internet, chances are you’re looking for a Winnipeg brand photographer to take some professional photos of you (hi, and welcome!) But if you’ve just started your search, you might also be wondering: what’s the difference between headshots and branding photos? And more importantly, which one do you need?
What Is a Headshot?
They’re pretty simple and straight forward! A headshot is a close-up photo that showcases your face, typically from the shoulders up. Think of it as your professional calling card—a polished image you’d use for LinkedIn, your company website, or speaking engagements.
Headshots are simple, clean, and focused on making you look approachable and professional. They’re perfect for capturing a classic representation of who you are in a professional setting.
What Are Branding Photos?
On the other hand, branding photos have more depth and nuance. They tell the story of you and your business! These photos are all about showing your personality, your process, and how you connect with your audience.
Branding sessions often include a variety of images—like you working in your space, interacting with clients, or using tools specific to your trade. They’re dynamic, creative, and aligned with your overall brand aesthetic.
When Do I Need headshots?
You’ll want headshots if:
You need a quick, professional update for LinkedIn or a company directory.
You’re applying for jobs or professional opportunities.
You’re featured in industry publications or need an author bio photo.
Simple and to-the-point, a headshot is best for making a sharp, professional first impression.
When Do I Need Branding Photos?
Branding photos are for you if:
You’re building a personal or business brand.
You need a collection of cohesive images for your website, social media, or marketing materials.
You want to showcase your personality, values, or unique process.
Brand photography is all about storytelling because it gives your audience a deeper look into who you are and what you do.
How to Choose What’s Right for You
If you’re not sure which direction to go, think about your goals. Do you need a single image to establish professionalism? Go for a headshot! Do you want to create a visual story about your business? Branding photos are the way to go!
Not sure which fits your needs? Let’s chat about it–I offer FREE connection calls to help you decide. Together, we’ll figure out the best approach to capture your story!